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McDonald’s received the Grand Prix, the evening’s highest marketing campaign award, for its “Stage into McDonald’s” program, which tapped lover-driven vogue to co-create a new attire brand with Gen Z-favored shoe model copyright.
PRovoke Media's Innovator 25 is becoming a significant barometer of selling and communications innovation. Nominations could be made across three locations by using the connection previously mentioned.
PRovoke Media's protection, Evaluation and news around the fast-shifting location of employee engagement and internal communications.
CASE Review: The success of McDonald's Kid's Day marketing campaign in China may be attributed to the power of super lovers, a powerful collaboration with Mr Doodle, check here and also the generation of the constrained-version product or service that managed to pique collective interest.
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